Conaerds

Market segmentation is widely defined as being a complex process consisting in two main phases:

– identification of broad, large markets

– segmentation of these markets in order to select the most appropriate target markets and develop Marketing mixes accordingly.

Everyone within the Marketing world knows and speaks of segmentation yet not many truly understand its underlying mechanics, thus failure is just around the corner. What causes this? It has been documented that most marketers fail the segmentation exam and start with a narrow mind and a bunch of misconceptions such as “all teenagers are rebels”, “all elderly women buy the same cosmetics brands” and so on. There are many dimensions to be considered, and uncovering them is certainly an exercise of creativity.

The most widely employed model of market segmentation comprises 7 steps, each of them designed to encourage the marketer to come with a creative approach.

STEP 1: Identify and name the broad market

You have to have figured out by this moment what broad market your business aims at. If your company is already on a market, this can be a starting point; more options are available for a new business but resources would normally be a little limited.

The biggest challenge is to find the right balance for your business: use your experience, knowledge and common sense to estimate if the market you have just identified earlier is not too narrow or too broad for you.

STEP 2: Identify and make an inventory of potential customers’ needs

This step pushes the creativity challenge even farther, since it can be compared to a brainstorming session.

What you have to figure out is what needs the consumers from the broad market identified earlier might have. The more possible needs you can come up with, the better.

Got yourself stuck in this stage of segmentation? Try to put yourself into the shoes of your potential customers: why would they buy your product, what could possibly trigger a buying decision? Answering these questions can help you list most needs of potential customers on a given product market.

STEP 3: Formulate narrower markets

McCarthy and Perreault suggest forming sub-markets around what you would call your “typical customer”, then aggregate similar people into this segment, on the condition to be able to satisfy their needs using the same Marketing mix.

Start building a column with dimensions of the major need you try to cover: this will make it easier for you to decide if a given person should be included in the first segment or you should form a new segment. Also create a list of people-related features, demographics included, for each narrow market you form – a further step will ask you to name them.

There is no exact formula on how to form narrow markets: use your best judgement and experience. Do not avoid asking opinions even from non-Marketing professionals, as different people can have different opinions and you can usually count on at least those items most people agree on.

STEP 4: Identify the determining dimensions

Carefully review the list resulted form the previous step. You should have by now a list of need dimensions for each market segment: try to identify those that carry a determining power.

Reviewing the needs and attitudes of those you included within each market segment can help you figure out the determining dimensions.

STEP 5: Name possible segment markets

You have identified the determining dimensions of your market segments, now review them one by one and give them an appropriate name.

A good way of naming these markets is to rely on the most important determining dimension.

STEP 6: Evaluate the behavior of market segments

Once you are done naming each market segment, allow time to consider what other aspects you know about them. It is important for a marketer to understand market behavior and what triggers it. You might notice that, while most segments have similar needs, they’re still different needs: understanding the difference and acting upon it is the key to achieve success using competitive offerings.

STEP 7: Estimate the size of each market segment

Each segment identified, named and studied during the previous stages should finally be given an estimate size, even if, for lack of data, it is only a rough estimate.

Estimates of market segments will come in handy later, by offering a support for sales forecasts and help plan the Marketing mix: the more data we can gather at this moment, the easier further planning and strategy will be.

These were the steps to segment a market, briefly presented. If performed correctly and thoroughly, you should now be able to have a glimpse of how to build Marketing mixes for each market segment.

This 7 steps approach to market segmentation is very simple and practical and works for most marketers. However, if you are curious about other methods and want to experiment, you should take a look at computer-aided techniques, such as clustering and positioning.

It is fair to say that the majority of women love fashion and wearing beautiful clothing. It is probably equally fair to say, that only a minority of women choose to wear dresses as part of their clothing. There are many reasons for this, but mostly it is due to a lack in confidence in their ability to carry-off a casual and natural air when wearing dresses.

However, there is nothing more simple, or easy, to wear than a casual dress. Here, we will offer some advice on the types of dresses available today, in the hope that by understanding a little, a lot of confidence can be gained and that perhaps a few more women will experiment with their clothing and begin to wear dresses with poise and self-assurance. If just one woman changes her mind, and decides to experiment with dresses, then this article has done its job correctly.

There are various styles of dress, which can be separated into different categories depending on their cut. There are many styles of dress, from the casual dress that can be worn every day, to the formal dress that is generally worn only on special occasions. In this latter category is the gown, made famous through various fairytales, such as Cinderella and Rapunzel – and many girls spend their childhoods dreaming of the opportunity when they can finally wear a gown themselves.

In adulthood, there are many opportunities for wearing such a dress, most notable are the end-of-school Dinner Dance, graduation ceremonies, and most of all, weddings. The gown style dress is arguably the most feminine style of dress, flattering the figure in a manner that is attractive, and yet, not too revealing. Although they are not ‘sexy’ in the sense that a little black dress may be, they are supremely alluring nonetheless.

Beyond the gown, there are various styles of casual dress, such as the mini-dress, the sheath dress, the shift dress, the sweater dress…so much so, in fact, that women are spoilt for choice. And given the incredible range of dresses that can be found, there is certain to be a cut/style to suit even the most ardent of dress-protesters! Dresses can make a statement to the world about the type of person you are, saying ‘I am confident, chic, and sure of who I am’ – no other item of clothing can boast quite that reputation, with the exception, perhaps, of the stiletto heel.

Different countries have different traditions when it comes to wearing dresses, and indeed, even in the UK, until the Women’s Movement of the 1960s, it was practically unheard of for women to wear trousers!

 

If you’ve never heard of Collembola, you’re not alone. Until recent years, it was thought that these soil borne creatures were essentially harmless. Even doctors vehemently denied that springtails were likely to infest human hair and skin. Folks who suffered from chronic itching, biting and crawling sensations were often considered delusional, but that mindset is slowly changing. Mounting evidence suggests that these micro-tiny pests can be surprisingly invasive.

Thanks to the tenacity of folks like Dr. Frans Janssens and his colleague, Dr. Kenneth A. Christiansen, the scientific community is beginning to recognize that springtails can pose a very real threat to human comfort when present in large numbers. The two researchers collected scores of reports from homeowners, doctors, and pest control operators in several countries, including many regions of The United States. Within the gray areas between casual testimony, scientific observation and concrete medical documentation, a startling picture emerged. Collembola are everywhere, and it’s not impossible for them to latch onto humans and animals.

As inhabitants of fertile soil, springtails are likely to be found just about anywhere. The more you water the lawn and apply fertilizer, the happier they’ll be. They are considered the most abundant arthropods on earth. Since prehistoric times, they have survived frigid winters and very hot summers, but their numbers decrease exponentially under dry conditions.

Pet owners are particularly vulnerable to collembola infestation. Dogs and cats who trample through moist soil or wet grass can pick up springtails and transport them into the home; however, it’s not likely that springtails will stay attached to pets like fleas unless an animal’s immune system is compromised (for example, if there’s a fungal infection of the skin.) Springtails are easily transferred between humans and animals. Close contact isn’t necessary. These acrobatic creatures can jump three to four feet. You may not always notice them catapulting through the air. They can be smaller than the head of a pin.

If the thought of a few springtails in the house makes you paranoid, relax. Their ability to divide and conquer will largely depend upon environmental factors. Do you enjoy growing potted plants indoors? Does your basement tend to flood after a good rain? Can you smell mold behind the bathroom wall? Are you still waiting on a plumber to fix that leaky pipe under the kitchen sink? Who was president the last time you cleaned your air ducts? A moist, moldy environment is like Disneyland to a springtail.

Getting rid of an advanced collembola infestation can be difficult because springtails aren’t classified as insects. They are defined as hexapods, primitive ancestors to modern day bugs. According to organic scientist David Glassel, chemical pesticides have no effect on the hexapod. Only natural insecticides will do the trick, and the best remedy is cedar oil.

Step By Step Guide to Eliminate Collembola Infestation:

1.) Treat yourself and your pets with a topical cedar oil insecticide approved for use with humans and animals. Avoid cosmetic or aroma therapy grade cedar oil. It’s not purified, and it usually comes from certain forms of cypress trees. Cedar oil that is formulated for home protection will kill ALL TYPES of parasites on contact, including springtails, lice and all forms of mites. If you’re tempted to use an over the counter kit designed for lice control, don’t bother. It won’t work, it’s not enough to cover large areas, and it’s just plain not good for you. Such products contain Lindane, a chemical banned for use with animals by the Environmental Protection Agency.

2.) Spray couches, beds and carpets with a fine cedar oil mist. A proper household formula will be very light and pure. In other words, it won’t stain fabric.

3.) Use a cedar oil fog machine to penetrate unseen cracks and crevices in the home. Normally, fog machines are considered optional, but advanced springtail infestations require aggressive measures. If you believe your infestation is severe, or if you’ve actually SEEN large groups of springtails moving over floors and walls, don’t mess around.

4.) Use the fog machine to treat air ducts or hire a professional air duct cleaning company. Many people are shocked to discover they have mold in their air ducts. It is not uncommon for mold to develop in your heating and cooling system from the condensation of your air conditioner. Springtails feed upon mold and thrive in moist conditions. Mold can also aggravate asthma and allergies. Air duct treatment addresses all of these difficulties.

5.) Purchase the highest quality furnace filters available at your local store. Filters designed for allergen and dust mite removal are best. Change filters frequently.

6.) Hunt for places where moisture accumulates. Patch leaky roofs and pipes. Seal cracks around basement windows. Pay special attention to bathroom walls and cabinets under sinks.

7.) Remove household plants, especially decorative trees sitting in large potted containers filled with soil. Remember that springtails can be transported directly into your home via bags of potted soil.

8.) Take aggressive measures to control animal populations on your property. Double bag garbage, and don’t leave open trash barrels sitting around. Animal foods that are stored outdoors should be kept in airtight containers. Use traps or repellents to control rodents, raccoons and squirrel populations. Resist the urge to pet stray dogs and cats. Report any sightings of feral cats to your local animal control center.

9.) Beware of ultra rich potting soil and wooden landscaping materials. Based on calls placed to our pest control operation from all over the country, springtail populations are often introduced to the home when truckloads of new mulch or soil have been dumped on properties that previously had minimal landscaping. (Mulch traps moisture and promotes the growth of mold.) Seal any cracks around basement windows before distributing natural landscaping materials around the perimeter of the home. If you’re worried about collembolla populations outdoors, there are super strength cedar oil concentrates designed to repel mosquitoes and kill insect populations in the grass and soil. Pet breeders, horse keepers, and livestock farmers use cedar oil concentrates to control all types of parasites in barns, pens and pastures. A generous treatment early in the spring or summer will do a lot to destroy eggs and control multiple insect populations before they explode. Veterinarian bills are EXPENSIVE. Destroy parasites before they destroy you!

10.) Last but not least, avoid chemical pesticides. In February of 2011, USA Today ran an article titled “Exposure to Pesticides in Womb Linked to Learning Disabilities.” The study focused on peremethrin, a chemical commonly used to battle household pests. As disturbing as this sounds, the topic is nothing new. Scores of scientific studies have linked chemical pesticides to neurological disorders, breast cancer and birth defects in children living near farms where chemicals are sprayed. In a nationally televised ABC World News investigation, spot drop flea and tick medicines were found to cause 44,000 severe reactions in a single year, including multiple deaths.

It is always interesting to study the history of weddings of different cultures. One can find that some of the old traditions have been carried forward to the current weddings.

In Italy, to this day marriages are not performed during Lent and Advent in May or August. Sunday was declared the best day for the marriage and June was (and is) considered the ideal month to marry. This is based on the Roman goddess Junio, representing safety of home, marriage, and childbirth.

In some families the marriages were arranged by the families of the bride and groom. A male relative of the groom would visit with the father of the intended bride and ask for her hand in marriage. Sometimes a matchmaker was used to carry a message to the intended bride’s family. Once an agreement between the families was reached, the couple was declared engaged. The prospective bride was expected to immediately start gathering clothing (even for her future husband), furniture, and other items for the home. This became known as the bride’s ‘trousseau’. If the engagement ring contained gold it was not to be worn until she received the gold wedding band as it was seen as bad luck to wear gold without being married.

In olden times a great deal of the Italian wedding traditions consisted of warding off evil spirits. The groom would be sure to have something iron on his person to ward off the evil eye. The wedding veil was for the purpose of warding off evil spirits they may try to attack the bride and tearing the veil after the ceremony was considered good luck. The bride was not to have a complete bridal gown until the wedding day. It was to remain incomplete until she walked down the church aisle. Presumably a final stitch was made somewhere on the dress at the entrance of the church. The groom would wait at the front of the church and present the bride with a bouquet of flowers and herbs, to ward off the evil spirits.

At other times the groom would pick the bride up and walk her to the church. In this case a log and a saw would be placed in their path and they had to saw it into two pieces to show their union. If the bride walked to the church, without the groom, the local people often put things in her path such as a broom, beggar, crying baby. How she handled these items showed if she would be a good wife, mother, would be kind, etc.

In the ceremony the groom stood to the right of the bride, thus freeing his sword hand, just in case someone tried to steal his bride. Ten witnesses were required to make the ceremony official; hence the need for a large bridal party. They were dressed like the bride and groom to confuse the jealous spirits. The bride carried (and still does in most weddings) a silk or satin purse for guests to deposit their money gifts in as a way to help with the expenses. Another way money was raised was by the best man cutting the groom’s tie into pieces and selling them to guests at the wedding.

Following the ceremony the bride and groom were pelted with almonds (in mesh bags), three for children and five to seven to promote fertility. In ancient times a loaf of bread was broken over the bride’s head to represent fertility. At the end of the wedding the bride and groom broke a vase or glass into pieces with the number of shards representing how many years they would be married. Mothers-in-law sat at a table and kept a record of the repayment of favors or money which needed to be witnessed (this is still done in some of today’s ceremonies)

Most of the ceremonies started with mass in the early morning, followed by music and dancing throughout the night. Food was, and is, a large part of the wedding. Thirteen or more courses were ordinarily served (a large meal is still served at today’s weddings); this represented the union of the couple and their families.

It’s amazing how many wedding traditions still remain even though they may have evolved somewhat to reflect today’s society. Incorporating traditions based on heritage is often a good way to honor the old while celebrating the new.

Nobody knows your business better than you do. After all, you are the CEO. You know what the engineers do; you know what the production managers do; and nobody understands the sales process better than you. You know who is carrying their weight and who isn’t. That is, unless we’re talking about the finance and accounting managers.

Most CEO’s, especially in small and mid-size enterprises, come from operational or sales backgrounds. They have often gained some knowledge of finance and accounting through their careers, but only to the extent necessary. But as the CEO, they must make judgments about the performance and competence of the accountants as well as the operations and sales managers.

So, how does the diligent CEO evaluate the finance and accounting functions in his company? All too often, the CEO assigns a qualitative value based on the quantitative message. In other words, if the Controller delivers a positive, upbeat financial report, the CEO will have positive feelings toward the Controller. And if the Controller delivers a bleak message, the CEO will have a negative reaction to the person. Unfortunately, “shooting the messenger” is not at all uncommon.

The dangers inherent in this approach should be obvious. The Controller (or CFO, bookkeeper, whoever) may realize that in order to protect their career, they need to make the numbers look better than they really are, or they need to draw attention away from negative matters and focus on positive matters. This raises the probability that important issues won’t get the attention they deserve. It also raises the probability that good people will be lost for the wrong reasons.

The CEO’s of large public companies have a big advantage when it comes to evaluating the performance of the finance department. They have the audit committee of the board of directors, the auditors, the SEC, Wall Street analyst and public shareholders giving them feedback. In smaller businesses, however, CEO’s need to develop their own methods and processes for evaluating the performance of their financial managers.

Here are a few suggestions for the small business CEO:

Timely and Accurate Financial Reports

Chances are that at some point in your career, you have been advised that you should insist on “timely and accurate” financial reports from your accounting group. Unfortunately, you are probably a very good judge of what is timely, but you may not be nearly as good a judge of what is accurate. Certainly, you don’t have the time to test the recording of transactions and to verify the accuracy of reports, but there are some things that you can and should do.

  • Insist that financial reports include comparisons over a number of periods. This will allow you to judge the consistency of recording and reporting transactions.
  • Make sure that all anomalies are explained.
  • Recurring expenses such as rents and utilities should be reported in the appropriate period. An explanation that – “there are two rents in April because we paid May early” – is unacceptable. The May rent should be reported as a May expense.
  • Occasionally, ask to be reminded about the company’s policies for recording revenues, capitalizing costs, etc.

Beyond Monthly Financial Reports

You should expect to get information from your accounting and finance groups on a daily basis, not just when monthly financial reports are due. Some good examples are:

  • Daily cash balance reports.
  • Accounts receivable collection updates.
  • Cash flow forecasts (cash requirements)
  • Significant or unusual transactions.

Consistent Work Habits

We’ve all known people who took it easy for weeks, then pulled an all-nighter to meet a deadline. Such inconsistent work habits are strong indicators that the individual is not attentive to processes. It also sharply raises the probability of errors in the frantic last-minute activities.

Willingness to Be Controversial

As the CEO, you need to make it very clear to the finance/accounting managers that you expect frank and honest information and that they will not be victims of “shoot the messenger” thinking. Once that assurance is given, your financial managers should be an integral part of your company’s management team. They should not be reluctant to express their opinions and concerns to you or to other department leaders.

What is a skater? A skater is anyone that loves the feeling of freedom they get when skating. Skaters come in all ages with all types of personalities. It can be the boy next door or the punk rocker down the street. It can be the nerd that never leaves his computer except for skating or the group of Goth kids that live in town.

Skaters love the feeling they get when they do an incredible jump perfect every time. They love the thrill of pushing themselves beyond their limits and climbing new heights and reaching new goals.

What types of skaters are there?

There are several different types of skaters and each type requires different equipment. The most common type of skater is the roller skater. This group includes kids and adults of all ages. Usually this type of skating is done at a skating rink and they either wear roller skates or inline skates. You can also purchase outdoor skates that you can wear anywhere.

Another popular type of skater is the ice skater. Ice skating is done by many just for fun in ice rinks located all over the world. However, it is also many professional ice skaters that perform in competitions for metals. Some of these have become quite famous. The performance that a figure skater provides is amazing and takes years of practice and patients. These skaters are to be greatly admired.

Skateboarders are another type of skater that has grown in popularity over the years. Skateboarders make up a unique group of people that love to have fun and spend time together. This type of skating requires skill and a desire for excitement.

Are there stereotypes about skaters?

The answer is yes. Unfortunately, there are many people that have the wrong idea about the skater lifestyle. This is especially true when it comes to skateboarders. Due to the fact that many of them roam the city streets and other areas searching for a place to ride others look at them in a negative way. They describe these skaters as dropouts and trouble makers. Many believe they are throwing away their life and that they have no respect for the law. Others look at them as being dirty and don’t want them in their neighborhood.

However, this is not normally the case. Most skateboarders are good, educated honest people that just enjoy having a lot of fun and socializing with others that enjoy the same things. They love the thrill of skating and take pride in what they do. They spend many hours practicing and learning new tricks and many skateboarders become extremely famous for their abilities as well.

The term “financial skills” covers a range of activities that a professional buyer or procurement executive needs to have if they are to deliver value for money and manage commercial risk for their organisation. However, these skills are not always covered by conventional training which means that a buyer could be creating needless exposure both for themselves and their career as well as their organisation.

There are six financial skills that everyone who works in procurement should acquire.

1. Financial analysis – this covers the use of financial ratios that enable you to identify suppliers who are under performing compared to their competitors or who might be financially vulnerable and so create a supply risk for you. Ratios compare one financial value with another in order to give you an insight into the way that supplier is run. For example, liquidity ratios look at the ability of a supplier to meet its short-term financial obligations by dividing the value of current assets (such as cash and inventory) with the value of current liabilities (such as creditors). Other ratios tell you how efficient the supplier is in turning sales into profit, generating sales from the use of assets and its ability to grow.

2. Activity based costing – this is a method that takes all of the costs of an organisation and assigns them to the products or services that the supplier sells. The big difference between this approach and more conventional costing methods is that it first allocates costs to the activities that create those costs and then to products or services in direct proportion to the amount of those activities that they use in their production or service fulfillment. What this means is that you get a clearer picture of the true costs of making a product or delivering a service than you get from conventional means. The importance of this for the buyer is that they get an understanding of what drives costs and so what actions suppliers can take to reduce them which in turn lets them reduce the price to the buyer and still make an acceptable profit.

3. Understanding profit and loss accounts and balance sheets – the profit and loss account shows a buyer a summary of all the transactions a supplier has made in a period of time (such as a year) with the resulting profit they make and the balance sheet is a snapshot of the financial position of the supplier at that point in time. Accounting policies that the supplier adopts can make a big difference to the declared profit; for example, a supplier can choose how much to charge each year to the profit and loss account for an asset it has bought and this can have a major impact on the profit in any one year. Knowing what accounting policies a supplier uses can help a buyer to understand their accounts and so make sure that the financial ratios that are used to get an insight paint an accurate picture.

4. Understanding cashflow – the lifeblood of any organisation is its cashflow as it can only pay its bills on time and remain solvent if there is cash in the bank. It is important to understand that this is not the same as its profit. For example, if you sell something for $100 now and give your customer 14 days credit then you will not physically receive the cash for another two weeks. If you have bought materials that have been used to make that product and your supplier has given you only 7 days credit then you will have to make a payment to them before you receive the cash from your sale. If you do not have the money in the bank then you may be in difficulties. Understanding the concept of cashflow and how to calculate and analyse it is an important tool in predicting the solvency of your suppliers and their vulnerability.

5. Understanding break-even analysis – this technique calculates the level of activity your supplier needs to have if it is to break even. Levels of activity above the break-even point result in a profit for your supplier and levels of activity below it means your supplier is operating at a loss. The importance of knowing this figure is in negotiations. If your supplier is already above its break-even point and has included your current level of purchases in its calculation, then any further business from you will provide a “super profit” (that is, profit over and above its expected amount as their fixed costs have already been covered). You should be able to negotiate a price reduction based on this information.

6. Price and cost modelling – one of the key questions that procurement people ask of themselves is “am I paying the correct price for this item?”. Price and cost modelling helps to answer this question. Price modelling involves comparing the price you pay against some yardstick of reasonableness such as the price paid last time or a benchmarked price. Cost modelling goes further and is a technique in which you build up an understanding of the cost of the materials, component and other costs that go into the items production or delivery (if it is a service) so that you can assess whether or not they are reasonable and whether the subsequent profit is fair.

Many dealerships regard the automotive service manager as an integral part of their business. They are the people responsible for acting as a go-between customers and service staff. They are also responsible for other duties within this department.

These managers hire for their department and must choose the most qualified person for the job. They are in charge of overseeing the employees to make sure they meet the dealership’s quality standards. They are directly responsible for teaching these to the employees. Evaluations of employees are also part of their job within their department.

They must set a business plan into place and enforce the goals so they are met. This makes them accountable for the budgeting of the department in making sure the labor costs are kept in check, inventory balances, and they suffer no additional costs by retaining employees. This also covers a marketing campaign plan to gain new customers, as well as keep the old – through coupons, merchandising and staffing needs.

They must stay current with the changes in the industry by attending classes, seminars, and reading literature. This also includes understanding and implementing any policy changes within the dealership, and offering suggestions for change to make the department run smoother. They must also be able to schedule classes for other employees and themselves when such are offered through the car manufacturer so everyone gets the most current information.

It is also the automotive service manager’s responsibility to stay on top of warranties and recalls offered by the manufacture. They will be required to send the warranty work in for payment and will be held accountable for write-offs to the department for failure to comply with the information. They also are the link between the factory representative and the dealership, and may be required to attend meetings and conferences to further this relationship.

The main duty of a manager is to handle customer complaints quickly and efficiently and maintain customer service and the department. They must create and act upon a plan to keep the customers coming back and must have a way to compromise to ensure customer satisfaction. Bringing in new customers is also a job duty, and they must make sure that the service will turn them into repeat customers.

The education for this position requires a bachelor’s degree in business administration or a complimentary technical field. You must have at least five years experience working in the industry, and many companies require an Automotive Service Excellence (ASE) certification. Some will allow work experience to compensate for the college education, where the candidate has many years of experience performing the duties.

In case one didn’t know it, the actions taken on a contract are all tied to the “execution” date, also known as the “date of final acceptance” (Texas Association of REALTORS┬« (TAR) form 1601, pg.7). This means that all addendums or agreements with specified time limits must be met within the time specified on a calendar day basis with day one beginning the day after the executed date.

The most important time frame that the home buyer or home seller should keep in mind is the option period, if one has been negotiated. For simplicity sake, let’s use a hypothetical contract signed by all parties and executed on December 31st with a ten day option period. This means that day one of the option period begins on January 1st and ends at midnight on January 10th. This option period is often used for inspections of a property, insurance quotes, and repair negotiations. Once this hurdle is jumped, appraisal and survey follow to complete the closing process.

When dealing with home owner’s association documents, surveys, and third party financing approvals, the same rule applies. If the addendums specify a certain number of days, one must be sure to comply with the deadlines or be in default – which is never a good thing.

Remember, the clock starts ticking on the date of final acceptance, also known as the execution date or the effective date. Professional REALTORS® should always be aware of time constraints within your contract, and need to remind you of the date as a buyer or seller. If not, be sure to ask your REALTOR® what the time frame is.

 

Over the past 15 years or so, we have been told that a healthy lifestyle is important. Scientists recommend we should be accumulating on average 60 minutes of exercises a day in order to maintain healthy levels. What exactly does that number mean? Over the course of a regular day, we should be doing some sort of physical activity that adds up to approximately 60 minutes. Whether it is in the gym on the treadmill or just in the garden for the afternoon, adding physical activity is vital.

First we need to know what actually constitutes exercise. The term Healthy activity can be broken down in to three categories; Cardiovascular, Resistance, and Flexibility.

Cardiovascular training

It is recommended to do cardio 2 or 3 times a week. Depending on your fitness level., cardio can consist of a nice walk with your dog, or a vigorous run on the treadmill. Ideally you are trying to increase your cardio capacity. which has many health benefits.

Resistance Training

Part of living an active lifestyle is by doing some sort of resistance training at least 2 times a week. That doesn’t mean you have to go to the gym and lift weights, you can easily do it at home by doing movements as simple as pushup and sit-ups, or by using something like resistance bands. Resistance training is just as important as cardiovascular activity and adds to your overall physical health.

Flexibility (stretching)

After you exercise, it is recommended you stretch for roughly 10 minutes, holding each stretch for 15-30 seconds. Stretching is crucial to maintain flexibility and reduce the chance of injury from exercise.

Benefits of Exercise

So now we know that working out is important, but what are the actually benefits of living an active lifestyle? Below are just 5 of the countless benefits of being active.

Reduces the Risk of Dying Prematurely – Those living a healthy active lifestyle live longer compared those who are more sedentary.

Lowers the risk of developing diabetes – Exercise keeps body fat in control and helps regulate sugar levels

Increase muscular strength – Having an increase in strength helps make daily activities less difficult.

Helps reduce the risk of heart disease – Regular exercise strengthens the heart, respiratory system, and lungs which aids to reduce the risk of heart disease.

Decreases Body Fat – Exercise along with a balanced diet will reduce body fat significantly.

As you can see there are many excellent benefits of living an active lifestyle. By adding a small amount of cardio, resistance training and some stretching to your daily routine, the overall benefits are almost endless. Essentially being healthy is about adding balance to your life. You don’t have to be a Lance Armstrong, or a Venus Williams to be considered active, you just have to add some extra activities to you routine.