Conaerds

Many people get confused about the role of advertising in the marketing mix so here’s a simple view of where it fits in.

In the traditional marketing model, we talk about the 4 P’s

o Product

o Pricing

o Place

o Promotion

The last section – Promotion is what we mean when we say you are “doing your marketing”. It’s your communications or your actual marketing activities.

But first, let’s get clear about the PURPOSE of marketing and why you want to get good at it.

“The PURPOSE of marketing or it’s biggest task is to

persuade prospects to visit you online or offline so you

can present your offer. Done well they come waving their

credit card and ready to buy so there’s no need for hard sell.”

Whenever and wherever you get in front of your potential market is your marketing opportunity – you are communicating or getting your message across.

You could say this started as far back as Babylon when the Town Crier was the only delivery method! They went around town shouting out to people to go to the marketplace and you went to the marketplace with your goods to “present your offer”.

With the invention of print and other technologies you now have a smorgasbord of delivery methods or media to reach people such as

o Print – newspapers, magazines, catalogues, newsletters

o Phone, mail, fax

o Radio & TV,

o Internet – through websites, blogs, social networking sites, email, video & Audio podcasts

o Teleseminars & webinars

o Mobile media – Blackberrys and mobile or cell phones

o And lets not forget in person public speaking and networking

Now that range adds a level of complexity. But choice is good and you don’t have to use all of these but they are available to you.

In any event you’ll either be speaking or writing. Simply narrow down what makes sense for you and your business and use your strengths to work out a plan.

JUST remember the marketing principles remain the same no matter the medium – so the PURPOSE of your marketing is still the same. To persuade prospects to visit you online or offline so you can present your offer.

So where does advertising fit into this?

Advertising is simply a subset of your marketing activities it’s the SALES function when you make the sales pitch or “present your offer”. This could be verbal or written in all the same media you use for your marketing communications. What adds to the confusion is sometimes big companies use image based ads for awareness so the “sales pitch” isn’t obvious.

But the primary purpose of advertising is to SELL.

So you create ads in one form or another and get them in front of your audience.

Small businesses can’t afford to waste money on image advertising that is designed for the masses to promote a well known brand. It simply isn’t designed to sell, NOW.

What I do and recommend is Direct Marketing which is based on one-on-one relationships and uses proven direct response advertising techniques instead of mass advertising.

The purpose of a direct response advertisement is to get a response, NOW! Which means these ads actually ask the prospect to DO something.

Whether you’re building a list, selling a product or service, an appointment or even something you are giving away – you still need to “sell” it to your prospect. And ask them to take the action you want them to take to move them through the sales process.

In a nutshell, advertising is a subset of marketing and direct response marketing and advertising is the champion for small business.

 

When people decide to leave the comforts of their home and venture to other locations there is usually a reason behind it. Whether the cause to travel was a last minute whimsy or had an actual purpose, it makes one think about all of the reasons why people travel. Reflect on the last time you left your location and ventured to another one. Did it have a purpose behind it? Let’s look and see if your motive to travel matched any of the one’s listed below. These are not listed in any particular order.

1. Romance- There are thousands of people who are involved in long distance relationships. At some point though, they need to see each other. For the sake of love, people will travel for hours to spend as much time as they can with the love of their life.

2. Relaxation- All work and no play is not a good thing. People need to get away from the stress of everyday life, and a nice sunny location with a beach might just be what the doctor ordered.

3. Family/ Friends -Many people have family/friends that are located in different parts of the world. They need to visit with them even if it’s for a short period of time.

4. Religion- There are places in the world that hold religious importance for many people. Religious travel is often related to a purpose such as seeing where the last pope was buried, or traveling to the town where Jesus was born.

5. Death- A relative, friend or acquaintance has passed away and travel is required to attend the funeral which is located out of town.

6. Honeymoon- You’re getting married and are going somewhere special to celebrate. This usually occurs right after the wedding, but there are many occasions where people celebrate a honeymoon years later.

7. Education-You’re getting your education somewhere other than where you live or you are going away on an educational school trip.

8. Celebration- Wedding, Anniversary, Birthday, Birth- There’s always something to celebrate and it doesn’t always happen where you live.

9. Medical/Health- Sometimes the treatment you need isn’t available in the city/town where you live. Often the best medical care is costly and requires travel to receive it.

10. Work- Job requirements might mean a fair bit of travel is involved. Even if the travel is within your own country it still has a purpose attached to it.

Overall, traveling can be a wonderful experience or it can be draining, expensive and just plain torture. Nonetheless if you need to go then embrace it for what it is, and try to make the best of it even if it wasn’t planned.

 

It is a new month and last month’s wardrobe is becoming useless and outdated, no problem, you can try out new trends in the market, that goes well with you taste. Apart from the typical stripes we are used to, you can try out something else, add matching skinny scarfs, and your outfit will be fabulous. With the cold weather, the designer has developed collections of clothes that fits the nature. Apart from helping you express yourself and revealing your unique inner personalities, fashion also makes you comfortable, change your life, shows sort of creativity.

Also, it is through fashion that we communicate to people, the mode of dressing we put on tells more about us, the response in style depends on the message associated with your choice of dressing. The information ca either be acceptable or an outcast to the outside world, particularly on those that has personal identity, the celebrities, politicians, preachers, and the young generations. The fashion also is an expression of social, cultural and religious values. Fashion is like art, just like an architecture that gives his development d the shape and the design that he/ she desires, so does to the fashion. It means that clothes are non-verbal forms of communications. Fashion also do have an impact on our perception of an individual, for example when someone puts on a suit, it is more organized and comfortable, and in turn, the suit changes the gestures of that person and the way he speaks. Or when someone puts on jeans and T-shirts the perception is that such person is feeble and liberal.

Fashion is a show of creativity; we judge someone’s creativity depending on the type of choice of clothes he/she puts on more often. But you must be wondering how fashion improves someone’s creativity, but, for instance, when we are putting on the clothes, we consider several factors, one of them is that, does the dress match with the event we are attending? Or we also would want to wear to look like a particular celebrity or a favorite person we know. Thus we can say that if we can be creative in our clothing, then we can also be creative in all aspects of life including school and music. It is a fact that human beings are very excited when they do something new out of their creativity, and they become successful if you wear a cloth that no one has put on before and people appreciate you start being confident on your creativity.

Another fascinating thing about this fashion is that it is important in religions and culture, for example, the Muslims ladies have a unique way where they cover up their faces. That is taken as fashion because the dress is put on for a purpose. Therefore, we can say that if people puts on clothes from their beliefs, it can strengthen the faith, since the fashion reminds them of their religion. And it also shows the children that it is vital to be unique from others.

 

Space… The final frontier…

It is also a land loaded with floating metal objects that rotate the planet and beam signals back to our gadgets. One of these floating metal objects is a satellite designed to push radio programming to our receivers. In the United States the only brand on the market is Sirius XM satellite radio.

Satellite radio is filled with hundreds of stations with programming that varies from hit to obscure music; talk programming from conservative views to home design tips to Howard Stern. Essentially it is a medium that offers something for everyone. This is one of the reasons it is becoming a very popular option for satellite radio advertising.

A common misconception about the medium is that it is “commercial free”. While the music stations do remain free of any satellite radio advertising, the talk stations do not. They have several commercial breaks per hour just as any talk show on AM or FM radio would. The shows that offer advertising options are quite diverse and offer advertisers a way to micro-target an audience with a specific interest.

What does satellite radio advertising cost? The answer to that question will vary depending on the station you want to advertise on. Some of the more nich’ formats with a lower audience can fall as low as fifty dollars per commercial, while the top stations such as Howard Stern may cost hundreds of dollars per airing because the reach of a station like this is much greater.

Satellite radio offers smaller and medium-sized companies that do not have a large budget the opportunity to reach a national audience.

This is something new, because the price point to reach a national audience on national TV or a syndicated radio show can be far to cost prohibitive for most small and medium sized businesses. With a starting budget of around 5k, almost any business can have their message broadcast to the nation through satellite radio advertising. The message can also be targeted to a very specific group of people based on the programming that the radio commercial airs on. Programming targets range from pet lovers to cigar enthusiasts to new moms and everything in between.

What was once the work of science fiction, is now a medium that puts another tool in the arsenal of small business when they want to get an effective message out to the masses on a restricted budget.

While some of the most popular dishes associated with the Italian culture include a tempting slice of pizza and a heaping plate of pasta, there is much more to the world of Italian cooking. Throughout the many regions in Italy, the distinctive cuisine of the Italians shines through in a wide-range of eating habits, styles of cooking, and selection of local ingredients. The changing of the times has also influenced Italian food, as the meals served in the pre-Roman era possess both similarities and differences in the cuisine of today.

The culinary history of Italy established a reputation more than 2,000 years ago, which includes an illustrious movement during the Roman Empire. Culturally, food preparation was quite important in the past where flashes of significance have been captured in the only surviving cookbook (Apicius), which dates back to the first century BC.

The spread of Italian food diversity began after the fall of the Roman Empire when individual city states began to uphold separate identities and traditions. Each region began to display its own unique way of cooking, right down to the formation of a meatball to the characteristic cheeses and wine produced in a locale. The north developed Tuscan beef, while black truffles were very popular in Marches. Provolone and mozzarella cheeses developed in the south, as well as a host of interesting citrus fruits.

Diverse types of bread, variations in pasta, and varying food preparation techniques also differed according to region. The southern regions of Italy embrace hard-boiled spaghetti, while the north often prefers a soft egg noodle. Milan is known for their risotto, while Bologna has a deep history regarding tortellini, and Naples is famous for their pizzas.

Over the years, Italian cuisine has greatly evolved in part because of a wealth of outside influences that have added to its characteristic flavor and appeal. In the beginning, ancient Greek cookery became an integrated part of Italian cuisine. Eventually, a wealth of imports found their way into the kitchens of early Italians, who sent Roman ships to collect a variety of important foods, including wheat, wine, exotic ingredients, and fine spices from around the world. Some ships even traveled to faraway locations, such as China, to bring back edible resources that catapulted the depth and variety of Italian cooking styles.

Coastal regions are known for their developments in delicious fish and seafood dishes. For example, the island of Sardinia supplies a more traditional and simple style of cuisine, which often incorporated delicacies, associated with the sea. Swordfish, lobster, anchovies, sardines, and other Mediterranean treats represent Italian cooking of the area. In Sicily (another island region), a great deal of the cooking drew heavily from North African influences. An Arab influence also affected cuisine on the island and within the rest of the south, especially with the introduction of various spices and sweets, such as the Sicilian ice cream cake called cassata.

As for one of the most popular Italian dishes, while the history books often state that pasta was a product of the Chinese brought back by Venetian merchant, Marco Polo, it was actually a rediscovery of a food item eaten during Etruscan and Roman times. It is believed that the first pasta in Italy was made similar to the noodles of today – from the same durum wheat – which was cooked in ovens instead of boiled in water.

Today, the differences in Italian cooking still show through in the distinctions between the north and the south. Each region still carries their own traditions in cooking that reflects deep history and culture with a never ending supply of main courses, appetizers, and desserts that continuously tempts the taste buds.

Source by C. Steendahl

1. When Parker Pen marketed a ballpoint pen in Mexico, its ads were supposed to have read, “It won’t leak in your pocket and embarrass you.” Instead, the company thought that the word “embarazar” (to impregnate) meant to embarrass, so the ad read: “It won’t leak in your pocket and make you pregnant

2. In Spain, when Coors Brewing Company put its slogan, “Turn it loose” into Spanish; it was read as “Suffer from diarrhea”.

3. When Braniff International Airways translated a slogan touting its upholstery, “Fly in leather”, it came out in Spanish as “Fly naked”.

4. When Pepsi started marketing its products in China a few years back, they translated their slogan, “Pepsi Brings You Back to Life” pretty literally. The slogan in Chinese really meant, “Pepsi Brings Your Ancestors Back from the Grave.”

5. Chicken magnate Frank Perdue’s line, “It takes a tough man to make a tender chicken,” sounds much more interesting in Spanish: “It takes a sexually stimulated man to make a chicken affectionate.”

6. Scandinavian vacuum manufacturer Electrolux used the following in an American campaign: “Nothing sucks like an Electrolux”.

7. A hair products company, Clairol, introduced the “Mist Stick”, a curling iron, into Germany only to find out that mist is slang for manure. Not too many people had use for the manure stick.

8. The American slogan for Salem cigarettes, “Salem-Feeling Free”, was translated into the Japanese market as “When smoking Salem, you will feel so refreshed that your mind seems to be free and empty.”

9. PepsiCola lost it dominant market share to Coke in South East Asia when Pepsi changed the color of its vending machines and coolers from deep “Regal” blue to light “Ice” blue as Light blue is associated with death and mourning in SE Asia.

10. We can’t forget Chevrolet’s attempt to launch the Nova — Spanish translation, “Doesn’t Go” — in Mexico (turns out this one appears to be an urban legend and cannot be verified). Many sources on the internet allege this is untrue.

Quite a few people have written to me asking how to use Reiki to bring abundance, prosperity and/or

financial success into their lives. This article is a somewhat shortened version of my blog entry on this

matter. Please click on the link below to read the longer version.

I’m going to present a few ideas for using Reiki to achieve abundance, prosperity and/or financial success.

But before I do that, I want to mention that this is one area where Reiki and Feng Shui go together very

nicely. Many books on Feng Shui specifically tell you how to set up your environment to encourage abundance and prosperity.

I do want to acknowledge something before I continue my discussion. To some people, speaking of Reiki and money or Reiki and financial success in the same breath makes them cringe. They view Reiki as pure Love, a spiritual calling, and to introduce the idea of money into the sacred realm of Reiki is abhorrent to them. If that is your viewpoint, I completely understand and respect your position. I have known healers in many fields who have felt the same way.

But I am a bit more of a pragmatist and a realist. I recognize that we need to make a living and we need to support our families. Even more importantly, I realize the negative effects poverty and monetary insecurity can have on us.

When a person feels financially uncertain, even endangered, that person may find it very hard to pay attention to the spiritual aspects of his/her life. If someone has so much financial worry, thoughts of “How will I pay the bills?” and “Will we lose the house?” may occupy so much of that person’s energy and time that they can scarcely think about things like helping others heal.

Does this mean that poor people and people with financial difficulties can’t be spiritual and can’t help others heal? Of course it doesn’t mean that. However, survival issues can become paramount, and for many, many people, these issues interfere with their ability to give any of their energy to spiritual and healing issues. We are all human, with a limited amount of energy and resources available to us at any given time.

But beyond this, I don’t believe there is anything inherently wrong in the desire for abundance, prosperity

and financial security. We live in a world that is run by money; that is the reality we live with, no matter

how much we might wish it were otherwise. Without sufficient money, we are in deep trouble! When we have sufficient money, we can turn our attention more easily to helping others.

Everyone has to define what the term “sufficient money” means to them. For example, I am not fond of the idea of using Reiki to win the lottery, or to win at gambling. Frankly, I don’t like the energy of gambling, because so many people’s lives are ruined by gambling.

Having said that, however, I leave it up to you to decide how much money is “sufficient”. The people who

contact me about using Reiki for prosperity usually want to have enough money to pay their bills on time and provide a good home for their families. Some of them have started Reiki and other healing practices, and want those practices to be financially successful so that they can both help others and support their

families.

The term “abundance” is also open to interpretation. Abundance is not necessarily the same thing as having a lot of money, or being very prosperous. Each person has to decide what “abundance” means to them. Someone who does not have a lot of money but who has a lot of friendship and love might feel that their life is filled with abundance. Having a sense of abundance allows us to feel content with what we have. That assumes, of course, that we don’t struggle to find the money to eat every day, or we don’t live in an unsafe place.

You can use Reiki to attract abundance and prosperity towards you in many ways. Here are a few suggestions:

1. Draw the Reiki Power Symbol and the Long Distance symbol on a piece of paper, and place them in your wallet or purse. Every time you see them there, think of abundance/prosperity being drawn to you across time and distance. You can also place these symbols in a jar of coins and tuck one in the back of your checkbook.

2. Draw the Power Symbol on your Palm Chakras each morning. This will serve as a symbolic reminder of how money changes hands, and it will help draw that money toward your hands.

3. Use Aventurine stones or Malachite stones, both of which are often used to represent money. Place the

stone in one hand while you draw the Power and/or Long Distance Symbol over that hand with your other hand. Concentrate on the idea of wealth flowing toward you. Leave the stones near your checkbook, purse, wallet, etc.

4. Using the Long-Distance Symbol, you can send Reiki into the future for your finances. In other words, you can send positive energy into the future. You can also use the Long-Distance Symbol to go backwards in time to help heal some of the emotional toll that financial difficulties have taken on you.

5. If you have a business, you can draw the Power Symbol and/or Long-Distance Symbol in the air in the

corners of your place of business, over the cash register or credit card machine, etc. Leave small

Aventurine or Malachite stones that you have charged with Reiki near the register or credit card terminal.

There are several Chakras that are important to pay attention to in money matters:

1. The Palm Chakras – since money literally “changes hands”.

2. The Third Eye Chakra – because it’s the seat of your intuition, and it can help you make good decisions

about your future.

3. The Solar Plexus Chakra – because it’s the place of your inner wisdom, your “gut feelings”, and it can

help you determine whether something is a good or bad financial decision for you.

4. Be sure to focus on your Root Chakra, too, if self-confidence (or lack of it) is an issue. Your Root

Chakra is also important if past financial problems have disturbed your sense of stability and security (and

made you less confident as a result).

The subject of Reiki for abundance, prosperity and financial success is complex and multi-faceted. I have

just scratched the surface with this discussion. Please feel free to sign up for my newsletter to learn more

ways that Reiki can help you in your everyday life.

Due to British colonialism in India, India’s culture has been significantly affected by the West. With globalization, Indian fashion today does reflect the Western influence. Halter tops, handkerchief-cut kurtas etc are common today and have become a part and parcel of one’s wardrobe. With 28 states, 7 union territories and multiple dialects, India is a land of great diversity and each state has its own unique fashion.

Conventional sarees, blouses, salwar kameezes and necklines have undergone great changes. The latest Indian fashion trend has a touch of the West. Indian fashion designers are working day in and day out to meet the new demands of the market. Let us see some of the Western influences on Indian dresses.

Short- Style Kurtis

Even a few years ago, traditional kurtis with bold prints were popular among the masses. Though they still continue to be in demand, yet short-style kurtis with halter necklines are giving their traditional counterpart a tough competition. Earlier, kurtis were worn along with chudidars, but today wearing them over jeans is the latest Indian fashion. Right from a celebrity, to the girl next door, short-style kurtis are a rage. Floor length anarkalis are also in high demand these days.

Casual Crinkled Crepes & A-Lined Skirts

Lehengas have always been loved by ladies among all age groups. The traditional embroidered lehenga is one of the best Indian bridal wears. However, lehengas have evolved into a casual crinkled crepes and A-lined skirts which are considered ideal for a party, social gathering or an informal meeting.

Half-Lehenga Style Saree

Saree is the most traditional Indian wear. Sarees are the perfect wear during weddings, religious functions and parties. However, the latest Indian fashion has seen the evolution of a new style saree which mixes both the saree and lehenga into a single wear. This is capturing everyone’s attention. This type of saree is known as half-lehenga style saree. This is pretty comfortable for those who are not well-acquainted with the traditional hanging saree.

Strap & Halter Neck Blouses

Earlier and even now, short-sleeved or long-sleeved blouses are very much popular among ladies. However, today blouses with straps and halter neck styles have also started making inroads. These types of blouses have become very common and are in great demand.

Denims

Denims are highly popular among men and women in India. Earlier in parties, formal wear was a common sight. Though it still is, yet today in many parties and even in offices, there is no dearth of people wearing denims. There are several international brands of denims available in India and each and every day the market is witnessing arrival of new designs.

There are always new styles which are developing from time to time. The western influence on Indian clothing is making them trendy and elegant. A new design can evolve anywhere. It is up to us to adapt to the changes according to our own style, convenience, preference and choice.

 

The psalms of the Bible are a literary treasure chest of prayers for prosperity. Below is a list of which psalms to recite for common financial requests. In some Catholic and Santeria traditions, you say the prayer or write the prayer out after lighting a candle. You may also recite the prayer as many times as you want to transform it into a kind of a mantra.

Psalm 1: To disarm office gossips, discourage those who would harm your reputation

Psalm 3: To conquer fear of poverty

Psalm 5: To ask for a special financial favor

Psalm 6: To ask for mercy from creditors

Psalm 7: To ask that blocks to progress be removed

Psalm 8: To improve confidence, to bring customers to a business

Psalm 10: For encouragement, self-confidence and stamina

Psalm 11: For mercy, tenderness and compassion, to triumph over enemies when backed into a tough corner

Psalm 12: To over come gossip, bad rumors or attacks on reputation, to overcome anxiety

Psalm 13: To overcome anxiety, when backed into a corner

Psalm 14: To renew faith that the universe is unfolding as it should

Psalm 18: For protection of the home, deliverance from enemies

Psalm 19: To receive daily blessings, increase faith in the idea that the universe has a supply for every demand

Psalm 20: For a favorable verdict in court

Psalm 21: To increase one’s spiritual vibration to invite prosperity into one’s life.

Psalm 22: For deliverance from difficult financial situations, when you feel hopeless or backed into a corner

Psalm 23: For serenity, peace of mind and stillness of the spirit, to help access the higher self

Psalm 24: To calm disturbed thoughts, anxiety and still the subconscious and the spirit, relieve fears of the future

Psalm 25: For inspiration, to access the higher self

Psalm 26: For success in financial matters, to gain confidence

Psalm 28: To disarm adversaries, make peace with an enemy, invoke tenderness, mercy and kindness

Psalm 29: To raise your vibration, to purify the home

Psalm 30: For patience and acceptance of divine will, to understand that time brings what we need when appropriate, as a thank you for many blessings

Psalm 33: When feeling fearful

Psalm 35: For victory in a court case

Psalm 36: For when you feel cursed and for protection against the evil eye, to receive divine blessings

Psalm 37: To overcome jealousy, envy, resentment and disappointment, to become serene and still

Psalm 38: For protection in court

Psalm 39: For the courage to confront any problem, to conquer fear

Psalm 40: For the reinforcement of faith in God, to still the mind when you are feeling frustrated

Psalm 41: When feeling depressed or betrayed

Psalm 42: To reinforce the connection between your personality and the higher self; to open channels of opportunity

Psalm 43: For mercy when you find yourself in an unjust situation

Psalm 44: For mercy when you find yourself in an intolerable or unjust situation; to strengthen faith in God

Psalm 45: To increase one’s faith in the power of the subconscious to follow your stated words

Psalm 46: To elevate enthusiasm for spiritual matter, increase one’s faith in the guidance of the higher self

Psalm 47: To reinforce the four cornerstones of prosperity: health, freedom, happiness and love.

Psalm 48: To become a “smile millionaire”, reinforce happiness and faith

Psalm 49: To overcome envy of the prosperity of others

Psalm 50: To reinforce the idea that the universe is benevolent and that all is unfolding as it should

Psalm 51: To quell feelings of guilt or self-criticism

Psalm 52: To correct an unjust situation

Psalms 53: To conquer skepticism and restore faith in the higher self and God

Psalm 54: To master doubts and negative thoughts

Psalm 55: To conquer anxiety and fear

Psalm 57: For when justice, compassion, kindness, tenderness or mercy is needed

Psalm 60: To put the past behind you, for a clean slate in the subconscious

Psalm 61: For help in finding a new home, when in trouble with creditors

Psalm 62: To reinforce faith in the higher self and strengthen spiritual values

Psalm 63: For anxiety, fear and discouragement

Psalm 64: To increase confidence, decrease fears of hidden enemies, to ask to be in the right place at the right time

Psalm 65: To give thanks for blessings that have been received

Psalm 66: To give thanks for an answered prayer and display an attitude of gratitude

Psalm 67: To give thanks for what one has, to eliminate discontent

Psalm 69: For deliverance in times of suffering

Psalm 70: To repel negative thoughts and attitudes of others

Psalm 71: For liberation from limiting thoughts or situations that seem like a trap, for confidence and persistence

Psalm 72: To improve financial conditions in general

Psalm 73: To eliminate those feelings and emotions such as anger, jealousy and resentment that take away our opportunities for our own enrichment and good

Psalm 74: To attract good fortune and repel enemies

Psalm 75: To encourage a job promotion or a hiring

Psalm 76: Traditionally, for luck winning the lottery or luck at gambling

Psalm 77: To restore lost faith in yourself and God

Psalm 78: To tune into the higher self and the resources of the Divine Imagination’

Psalm 81: To increase faith in the goodness of God, faith in the higher self and that we live in a universe filled with endless supply

Psalm 82: To eliminate fear of poverty and injustice; to help get organized and make a “to do” list

Psalm 84: To develop a more optimistic view of the future and attract prosperity

Psalm 85: To find inner stillness, serenity and peace with God

Psalm 86: When feeling despair or discouraged

Psalm 87: To promote chances for success in the arts; to be read out loud before an audition, interview, exhibition or a pitching session

Psalm 89: To ease all pain and suffering, including that of a financial nature

Psalm 90: To express thanks for the blessings received each day, for justice

Psalm 95: To remove prosperity blocks, to be inspired to follow the path that is for your highest good

Psalm 96: To strengthen wavering faith in the face of opposition to your plans

Psalm 97: To resolve problems with creditors

Psalm 98: To keep a joyful heart and an attitude of gratitude for what you do have

Psalm 99: For mercy in legal proceedings

Psalm 100: To repel negative energy and harmful influences

Psalm 101: To get off a treadmill or break bad habits such as overspending

Psalm 102: To receive an answer to a specific problem

Psalm 103: To engage one’s willingness to change for the better, for stillness and serenity and grace

Psalm 105: For forgetting and forgiving oneself for the mistakes of the past, for clearing the subconscious so you can have a clean slate

Psalm 106: For trust in the higher self and renewed optimism for the future

Psalm 107: As thanks for receiving deliverance from a hopeless situation, to break bad personal habits that affect prosperity (laziness, drunkenness, overspending)

Psalm 108: For success in business.

Psalm 111: To find the right job or career path

Psalm 112: To enlarge one’s perspective, see the big picture and to allow one to grasp the significance of all their options

Psalm 113: To receive honors, applause, awards, rewards or accolades

Psalm 115: To resist naysayers and uncooperative people, for success in business

Psalm 116: To maintain a daily attitude of gratitude

Psalm 117: To conquer self-pity

Psalm 118: When problems are overwhelming, as a prayer of thanksgiving for blessings received

Psalm 119: (Gambol: Verses 17 to 24) To attract money

Psalm 122: To prosper in business

Psalm 123: To assure the free circulation of kindness as energy in your life

Psalm 126: To understand that problems are temporary and that this too shall pass

Psalm 128: To have a happy and peaceful home

Psalm 129: For deliverance against financial oppression

Psalm 131: To cast off pride, which is thought to attract the evil eye, jealousy and misfortune

Psalm 132: To acquire material goods and property

Psalm 135: To strengthen the heart and will so that one is led to their highest aspirations in life

Psalm 138: For confidence in times when you feel overwhelmed, to lose fear and anxiety about the future

Psalm 139: To instill confidence in God and the Divine Plan that is in store for you, when feeling lost confused or sad

Psalm 141: To receive answers for specific financial requests, for confidence and peace of mind

Psalm 143: To restore faith in your path and renew confidence that there will be a joyful, hopeful tomorrow

Psalm 144: To express gratitude and thanks for blessings

Psalm 145: For when you feel overwhelmed by financial problems and need answers

Psalm 147: For a peaceful heart and serenity during times of conflict and turmoil

Psalm 149: To help understand the timing of divine providence and to understand that there is a supply for every demand

Psalm 150: To obtain blessings and express gratitude for blessings

A simple prayer:

“Dear Lord guide me to honor you with my talents and treasures. Amen.”

Technology has become part of our daily lives, and there is probably no aspect in human life which is left untouched by Internet. Technology also plays a positive role in managing a business, particularly food business. If you are into catering, you may probably want to save yourself some hassles in managing your files, stocks and inventory system by acquiring a catering business software.

This software can help you in many ways you never thought possible. Many caterers use the Point-of-Sale system to help them track the sales and purchases that the business had made. It can generate report for easy reference; you can get daily, weekly, monthly and yearly report to see the progress of your catering business.

In this catering business software, you can do bookkeeping with so much ease. You do not have to be an Accountant to know how to run it. Bookkeeping is very vital for all businesses. When you put up the business, your aim was to get the return of investment (ROI) in the shortest possible time. The POS system can keep track of all the incoming sales and outgoing expenses. It can also help the caterers to know other hidden costs involved in the business which is often neglected by the owners when it comes to computation of the profit-and-loss.

Aside from the accounting and inventory software, caterers may also need events management software. This will keep track of all the upcoming events wherein your catering business was hired to serve. This is a database management software where you can input all your clients information and special requests or notes for the events. This will save you from collecting all those calling cards inside your wallet. All you need to do is to input necessary information about your clients and your possible customers too.

Being organized in all your business transaction would make your life easier as a business entrepreneur. It will be easier for you to know whether your business is doing good or not. You can also see what areas you can improve on with regards to handling expenses and purchases. There will be lesser grey areas in terms of accounting because you have all the necessary details you need.

These are the only aspects wherein you can rely on technology in terms of handling your business. The rest of business management would require personalize touch, most especially when it comes to customer service. Your employees are important part of your catering business too. They are the ones who interact with your clients and they create the image of your business too.